PR & Communication Solutions

Strategic PR Solutions Tailored for Impactful Brand Stories

Welcome to The PR Shop, where your brand’s story is transformed into headline-worthy news.

Leading The Charge

About Estela

In the dynamic space of PR and Communications, Estela stands tall with 20 years of pioneering experience. Her journey is decorated with high-impact campaigns for Fortune 500 giants, from Microsoft Xbox to Procter & Gamble, weaving narratives that capture hearts and minds across B2B, multicultural markets, lifestyle, sports, and entertainment. Estela’s strategic genius has illuminated brands at Times Square pop-ups, the Olympics, Super Bowls, and beyond. With a history of elevating companies like BetterUp and Headspace, Estela’s prowess is your gateway to unparalleled brand visibility and acclaim.

Services

Our Expertise

At The PR Shop, we offer an arsenal of services designed to catapult your brand into the spotlight

Strategic PR Planning

Crafting the blueprint for your brand’s success story.

Event Execution

Creating unforgettable experiences that captivate and enchant.

Social Media Mastery

Engaging your audience with compelling content that buzzes.

Media Relations

Building bridges between your brand and the world’s most influential platforms.

Brand Messaging & Positioning

Sharpening your brand’s voice & ensuring your messaging cuts through the noise to reach its intended audience.

Digital PR Strategies

Leveraging the power of the internet to enhance your brand’s online presence and visibility.

Signature Achievements

Dive into the heart of our impact with Estela’s most notable campaigns. Through strategic innovation and unmatched expertise, these highlights showcase the power of effective PR and communications.

Transforming Mental Fitness with BetterUp

Inner Workday initiative with Serena Williams and Pau Gasol made headlines, trending on Twitter and sparking a 400% increase in searches for “workplace therapists".

Headspace's Global Mindfulness Movement

Integrated launch of Netflix’s Headspace Guide to Meditation series, securing features in TIME, Forbes, and Bloomberg.

Transforming Mental Fitness with BetterUp

Announced Prince Harry, The Duke of Sussex, as Chief Impact Officer, leading to over 12 billion media impressions globally.

Olympic-Sized Visibility for KRAVE Jerky

Rio Olympics activation with US Olympian Michael Phelps, achieving over 490 million impressions, showcasing KRAVE's commitment to quality and performance.

Get in Touch

Elevate Your Brand with The PR Shop

Are you ready to write your brand’s success story? We’re just a click away from beginning our collaboration. Reach out to Estela by filling out our contact form to schedule your consultation. Let’s start shaping your brand’s future today!

Get In Touch!