Strategic PR and Brand Communications
Welcome to the PR shop, where your brand’s story is transformed into headline-worthy news.
Leading The Charge
About Estela
A forward-thinking communications executive with experience building and leading award-winning public relations and communications strategies. Passionate about working with brands offering a unique perspective, helping founders and start-ups tell their stories.
With nearly two decades spanning agency and in-house experience, Estela has managed and mentored teams at boutique and global agencies, world-renowned brands, and fast-scale start-ups. Estela has worked on B2B, multicultural and general market campaigns supporting global brands like Microsoft Xbox, MasterCard, Procter & Gamble, Levi Strauss, Starbucks, SUBWAY, and Wild Turkey Bourbon.
Most recently she was on the consumer communications team at Yahoo. For three years she was Head of Global Communications & PR at BetterUp, the inventor of virtual coaching for the enterprise. As the company’s first communications hire, she built a team that led earned media strategy, corporate communications, employer brand, and founder/executive thought leadership. Prior to her role at BetterUp, she led the global communications team at Headspace where she worked closely with the company’s founders and oversaw consumer PR, corporate and B2B communications, influencer marketing and thought-leadership.
Services
Our Expertise
Strategic PR Planning
Crafting the blueprint for your brand’s success story.
Event Support
Creating unforgettable experiences that captivate and enchant.
Thought Leadership
Engage audiences and elevate compelling narratives across a variety of channels
Media Relations
Building bridges between your brand and the world’s most influential platforms.
Brand Messaging & Positioning
Sharpening your brand’s voice & ensuring your messaging cuts through the noise to reach its intended audience
Digital PR Strategies
Leveraging the power of the internet to enhance your brand’s online presence and visibility via owned channels
Highlights
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Transforming Mental Fitness with BetterUp
Inner Workday initiative with Serena Williams and Pau Gasol made headlines, trending on Twitter and sparking a 400% increase in searches for “workplace therapists".Headspace's Global Mindfulness Movement
Integrated launch of Netflix’s Headspace Guide to Meditation series, securing features in TIME, Forbes, and Bloomberg.Transforming Mental Fitness with BetterUp
Announced Prince Harry, The Duke of Sussex, as Chief Impact Officer, leading to over 12 billion media impressions globally.Olympic-Sized Visibility for KRAVE Jerky
Rio Olympics activation with US Olympian Michael Phelps, achieving over 490 million impressions, showcasing KRAVE's commitment to quality and performance.
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